“The Women in Food & Drink Awards are a fantastic opportunity to celebrate the passion, intelligence, resilience and creativity that women bring to the sector every day. Shining a light on these achievements not only spotlights the individuals behind them, but also helps inspire the next generation of women entering the industry.”
Sarah is Senior Account Director at SHOOK, a creative communications agency working with brands including Tony’s Chocolonely, innocent drinks and The Gut Stuff. SHOOK specialises in campaigns that blend behaviour design with creativity to encourage people to take action, not just raise awareness. Before moving to SHOOK, Sarah spent a decade in food and drink PR, working with brands including KETTLE Chips, Metcalfe’s Popcorn, The Cake & Bake Show and Club Soda. A lifelong food enthusiast, she has also judged for the International Chocolate Awards and the Great Taste Awards, bringing both insight and genuine passion for food to the panel.
